Bang & Olufsen


Tapping into brand value with story-led commerce

Since 1925, Bang & Olufsen has pioneered innovation in product design. Challenged to find their voice in the digital age, they turned to Publicis Sapient for a solution. We leveraged 100 years of brand history to create a connected experience with one clear voice.

We worked with Bang & Olufsen to bring a fresh global digital flagship store to life. A story-led commerce approach engaged consumers through immersive curated content that showcases their rich history, premium products and timeless brand value. Working with Bang & Olufsen’s existing fulfilment system, we integrated a framework based on micro-services, alongside e-commerce solutions and a headless CMS. The result? A 23% increase in conversion and a 27% increase in revenue.

"Bang & Olufsen stands for craftsmanship, unique design and fantastic sound experiences. Therefore, it is important for us to give our customers the same experience of quality, even when we meet them on digital platforms. The digital market is increasingly playing a key role for exclusive products, and we are proud to now give our customers access to digital buying experiences that match their preferences."

Tomas Antvorskov Krag,
E-Commerce Director, Bang & Olufsen

With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market. With new brick-and-mortar flagships in key cities like New York, Paris, Tokyo, and London, Bang & Olufsen’s digital storefront connects the dots, serving as a trusted digital destination to buy world-leading luxury home electronics.

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Other work

Commerce Digital transformation