Fun Light, with its classic presence on Swedish store shelves runs a risk of being perceived as a bit old-fashioned – a pantry staple that’s always been around. Our mission is to breathe new life into the brand, and to ensure it stays vibrant and relevant.

Enter the world of “Bring out the fun in water” – a dazzling concept where we’ve crafted vibrant realms reflecting the diverse flavors in a low-polygon universe, playfully flirting with the gaming world. Our talent, makeup, and fashion-forward clothing, designed to elevate the experience, demonstrates how all it takes to turn a simple glass of water into a delightfully tasteful journey of colors and flavour is a little bit of Fun.