Publicis Client Academy
Upcoming Webinar - 23/5
Brand Sharpening
Mats Georgson, a brand strategist blending creativity, boasts a rich career spanning Zound Industries/Urbanears, Unibet, SSAB, and more, alongside a tenure as Global Brand Director at Sony Ericsson. With a PhD in Marketing Communication from the University of Connecticut and a decade as a professor at Stockholm University, he co-authored the esteemed textbook “Strategic Brand Management: A European perspective”. Now residing in Brazil, his focus lies in empowering international brands in the global market. He’ll delve into “brand sharpening”, advocating for businesses to break free from static thinking, redefine their trajectories, and transition from a static to dynamic mindset.
A unique training program
We’re invested in client success, not just through the work we do, but also with the skills we share. That’s why we’ve created Publicis Client Academy, a training program of seminars, certifications, workshops and events, designed to help our clients grow. It’s a wonderful opportunity to become a part of an exclusive network, where our clients get to meet each other, exchange ideas and get inspired with fresh thinking.
Want to know more? Contact Jimmy Bolander,
Head of Client Development
jimmy.bolander@publicisgroupe.com
Speakers & Inspirers
Previous Sessions
Retail Media
Retail media has been called the third wave of digital marketing and is one of the fastest-growing areas globally. In this exclusive webinar, we took a closer look at the evolution, what we can expect in the coming years, and how you as an advertiser or retailer can navigate successfully in an area that is currently evolving very rapidly.
The future of retail with Björn Elmberg (Publicis Sapient)
Björn shared insightful data on how consumer behaviours are changing the retail landscape but also how organisations need to adapt to not be left behind.
AI Bootcamp
A practical training session around how we as marketers can increase our effectiveness, creativity and quality in our daily work with AIs support. A session filled with relevant AI tools and ideas for our clients to leverage from.
Certification in the effect system with Sveriges Annonsörer
The importance of having a common view of how we define and measure the effect of the experiences we create. Sveriges Annonsörer provided our clients with a comprehensive training session about the topic.
Creating Culture Capital with Bruno Bertelli
Bruno talked to our clients about the importance of creating culture capital and that the future of our industry lies in our ability to create work that resonates with culture. Incredibly inspiring!
Human attention study with Erik Modig
Erik Modig shared the results and learnings from “Human Attention Study” – A new scientific reserach about attention and knowledge that enables effective communication.
Better brand health with Prof. Jenni Romaniuk
In this exclusive session, Jenni talked about how better brand health is achieved and more specifically about how brands can improve their brand measurement and brand health tracking.