In this seminar, we had invited guest researchers and speakers from Ungdomsbarometern as well as gaming agency Frame to share their knowledge about how brands successfully can communicate with this growing target group.

In this seminar, we talked about behavioral insights and how you, through communication, can change behaviors. Psychologist Niklas Laninge, who has extensive experience in the field, shared examples from his work. Relevant and important knowledge for everyone working in communication.

In this seminar, we offered our clients a deeper insights into how to work successfully and think strategically within the field of Influencer Marketing. We also invited a few prominent creators who provided direct answers on how we should approach selecting influencers.

Mats Georgson, a brand strategist with PhD in Marketing, talked about his experience in empowering international brands in the global market and further delved into “brand sharpening”, advocating for businesses to break free from static thinking, redefining their trajectories and transitioning from a static to dynamic mindset.

Retail media has been called the third wave of digital marketing and is one of the fastest-growing areas globally. In this exclusive webinar, we took a closer look at the evolution, what we can expect in the coming years, and how you as an advertiser or retailer can navigate successfully in an area that is currently evolving very rapidly.

Björn shared insightful data on how consumer behaviours are changing the retail landscape but also how organisations need to adapt to not be left behind.

A practical training session around how we as marketers can increase our effectiveness, creativity and quality in our daily work with AIs support. A session filled with relevant AI tools and ideas for our clients to leverage from.

The importance of having a common view of how we define and measure the effect of the experiences we create. Sveriges Annonsörer provided our clients with a comprehensive training session about the topic.

Bruno talked to our clients about the importance of creating culture capital and that the future of our industry lies in our ability to create work that resonates with culture. Incredibly inspiring!

Erik Modig shared the results and learnings from “Human Attention Study” – A new scientific reserach about attention and knowledge that enables effective communication.

In this exclusive session, Jenni talked about how better brand health is achieved and more specifically about how brands can improve their brand measurement and brand health tracking.