Publicis Client Academy

Upcoming Seminar - 5/9

Behavioral insights

In our upcoming Client Academy we will focus on behavioral insights and how you, through communication, can change behaviors. We are honored to welcome Psychologist Niklas Laninge, who has extensive experience in the field and will share examples from his work. This is relevant and important knowledge for everyone working in communication.


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A unique training program

We’re invested in client success, not just through the work we do, but also with the skills we share. That’s why we’ve created Publicis Client Academy, a training program of seminars, certifications, workshops and events, designed to help our clients grow. It’s a wonderful opportunity to become a part of an exclusive network, where our clients get to meet each other, exchange ideas and get inspired with fresh thinking.

Want to know more? Contact Jimmy Bolander,
Head of Client Development

Speakers & Inspirers

Previous Sessions

July 1, 2024

Influencer Marketing

In this seminar, we offered our clients a deeper insights into how to work successfully and think strategically within the field of Influencer Marketing. We also invited a few prominent creators who provided direct answers on how we should approach selecting influencers.

May 23, 2024

Brand Sharpening

Mats Georgson, a brand strategist with PhD in Marketing, talked about his experience in empowering international brands in the global market and further delved into “brand sharpening”, advocating for businesses to break free from static thinking, redefining their trajectories and transitioning from a static to dynamic mindset.

April 25, 2024

Retail Media

Retail media has been called the third wave of digital marketing and is one of the fastest-growing areas globally. In this exclusive webinar, we took a closer look at the evolution, what we can expect in the coming years, and how you as an advertiser or retailer can navigate successfully in an area that is currently evolving very rapidly.

March 11, 2024

The future of retail with Björn Elmberg (Publicis Sapient)

Björn shared insightful data on how consumer behaviours are changing the retail landscape but also how organisations need to adapt to not be left behind.

January 19, 2024

AI Bootcamp

A practical training session around how we as marketers can increase our effectiveness, creativity and quality in our daily work with AIs support. A session filled with relevant AI tools and ideas for our clients to leverage from.

December 22, 2023

Certification in the effect system with Sveriges Annonsörer

The importance of having a common view of how we define and measure the effect of the experiences we create. Sveriges Annonsörer provided our clients with a comprehensive training session about the topic.

November 30, 2023

Creating Culture Capital with Bruno Bertelli

Bruno talked to our clients about the importance of creating culture capital and that the future of our industry lies in our ability to create work that resonates with culture. Incredibly inspiring!

October 10, 2023

Human attention study with Erik Modig

Erik Modig shared the results and learnings from “Human Attention Study” – A new scientific reserach about attention and knowledge that enables effective communication.

May 16, 2023

Better brand health with Prof. Jenni Romaniuk

In this exclusive session, Jenni talked about how better brand health is achieved and more specifically about how brands can improve their brand measurement and brand health tracking.