8 out of 10 people in the Nordics consider taking time for themselves crucial for their well-being. And yet, taking “Me-time” is misunderstood as a selfish act. We need to get rid of the stigma once and for all.

Because taking time for ourselves is not a selfish act at all. In fact, taking care of our well-being gives us the energy we need to nourish our close relationships. We become a better partner, a more patient parent and a more engaged grandparent.

Since most Scandinavians prefer spending their “Me-Time” in the company of technology and electronics, the “Me-Time” campaign focuses on these moments to demonstrate how they contribute to one’s well-being.
The campaign was adapted for all Nordic markets.