Tele2, a leading telecommunications company in Sweden and the Baltics, sought to centralize its app development capabilities and brand presence. To achieve this, they transitioned app development from an offshore team to their headquarters in Sweden. A bold move aiming for improved collaboration, streamlined processes, and greater control over the development lifecycle. They also embarked on a transformation programme to modernize their brands and implement a white-label solution to streamline their products, including mobile apps.

Delivering a consistent experience across three platforms with lightning speed was made possible by the close collaboration of our One Team, uniting agency and client as one.

This ambitious transition involved key strategic decisions and collaborations. BBH Stockholm’s guidance around app architecture and Google’s recommended development practices ensured code maintainability and facilitation of the successful implementation of the white-label solution.

The shift resulted in improved communication and efficiency amongst the entire centralized development team. The white-label solution streamlined development across multiple brands, enabling efficient UI customization and a seamless integration of new and existing brands like “Comviq” and “Mitt Tele2” by simply applying brand-specific elements. The Comviq brand was also modernized, with the revamped app delivering an improved user experience. The team chose native development to leverage platform-specific capabilities and ensure optimal performance for both iOS and Android apps.

Our expertise, particularly with Jetpack Compose — the modern toolkit for building native Android UIs — facilitated in modernizing the app architecture and developing a new UI for the white-label solution. The outcome of these efforts have enhanced user experiences and increased user engagement on the Android apps by 30%.

Tele2’s strategic focus on optimizing app development and modernizing its brands has strengthened its position in the competitive telecommunications industry. By prioritizing collaboration, adopting innovative solutions, and focusing on user experience, Tele2 is well-equipped for continued growth and success. A journey we are immensely proud to be part of, contributing our technical expertise to help Tele2 achieve its ambitions and set new standards in the industry.